Up to date coverage on news visual content creators need.
Celebrating 10 Years Of Sony Full-Frame Mirrorless
On this day 10 years ago, Sony announced the first full-frame mirrorless cameras: the Alpha 7 and Alpha 7R. We take a look at some of what's happened since then
Savings Snapshot – See The Special Deals On Select Cameras, Lenses & Bundles
Take advantage of this week's special pricing on select Sony gear and save even more with special bundles.
Sony “Monitor & Control” Mobile App Gives Visual Creators A Powerful Tool
The app enables wireless monitoring, high-precision exposure adjustment, and focus control on the larger screen.
Storytelling For Social Good – Learn More About The Sown Passport Program
As part of the program within Sown, five young aspiring documentary filmmakers traveled to Africa to make a story for a nonprofit organization.
Sony Unveils Three Wireless Microphones with Exceptional Sound Quality, Light Weight and Unparalleled Portability
Three new Sony ECM-series mics enable clear sound pickup with high-quality sound for in-camera audio recording and allow for a wide range of shooting scenarios.
Sony Electronics Announces “BURANO", The Newest Addition To Sony’s CineAlta Family Of Digital Cinema Cameras
The BURANO combines extraordinary cinematic images and exceptional mobility for single camera operators and small crews
Sony Electronics Launches ILX-LR1 Ultra-Lightweight, E-mount Interchangeable Lens Camera for Industrial Applications
The new full-frame camera offers high-resolution imagery with a compact body, remote operation, and is compatible with the Sony Camera Remote SDK.
Sony Electronics Announces Update to Camera Remote SDK with Enhanced Functions for Drone Applications
Firmware enhancements to enable remote support for focus position setting and focal length, in addition to expanded menu settings and event notifications.
Sony Electronics Releases Two New Alpha 7C Series Cameras
Including the Alpha 7CR with 61MP High-Resolution Sensor and the Alpha 7C II with the latest still image and video performance.
Sony Releases 3 New Products
Say hello to the Sony Alpha 7CR, Sony Alpha 7C II and Sony 16-35mm f/2.8 G Master II – the latest additions to Sony’s full-frame camera and lens lineup.
Sony Electronics Introduces The Sony 16-35mm F2.8 G Master II
The new G Master zoom completes the second generation of standard and telephoto zoom lenses with a maximum aperture of F2.8, enhancing Alpha system capabilities
Sony Electronics Announces Third Year Of Create Action Initiative To Support Nonprofit Organizations In The US
The 2023-2024 program will support local nonprofits with the most compelling plans to address social justice causes via photography/videography/related fields.
Summer Savings Event: Can't-Miss Deals On Select Cameras, Lenses & Bundles
Now through August 20, 2023, you can save big on select Sony cameras, lenses, accessories, bundles and more.
Summer Savings Event: Save Up To $600 On Select Sony Cameras & Lenses
Cameras, lenses, accessories, bundles…there are so many ways to save on select Sony gear this summer.
Sony Just Released 3 New Products
Sony has added to its lineup the announcement of the new Alpha 6700 camera, the 70-200mm f/4 G II lens and the ECM-M1 microphone.
Sony Releases Next-generation APS-C Mirrorless Interchangeable Lens Camera Alpha 6700, And Versatile Compact Shotgun Microphone ECM-M1
High-precision subject recognition by AI and the latest still image and video performance are condensed into a compact APS-C body for the first time.
Sony Expands the Range of Shooting Expressions With The High Imaging Power And AF Performance Of The FE 70-200MM F4 Macro G OSS II Lens
FE 70-200MM F4 Macro G OSS II telephoto zoom lens with compact, lightweight design and half-macro shooting throughout the zoom range
Summer Deals Are Here – Save Big On Select Sony Gear!
Ready for a new camera? Have your eye on a certain lens? Summer has arrived and now is prime time to save on select Sony gear!
Sony Electronics Announces Mobile Motion Capture System “mocopi™”
Small, lightweight sensors provide studio-free, full-body motion capture experience.
Sony Electronics Announces Free ZV-E1 Upgrade to Elevate Content Creation
Sony ZV-E1 4K 120p upgrade now available for users
Sony Electronics Announces New High-Performance M Series CFexpress Type A Memory Cards CEA-M1920T and CEA-M960T
Compact, high-performance, high-capacity and toughness CFexpress Type A memory cards take the compact dimensions and advanced features of Sony’s Alpha Series to the next level
Sony Electronics Announces Newest Ultra Wide-Angle Zoom Vlogging Camera, The ZV-1 II
The latest compact, integrated-lens camera in the Sony ZV-series opens the door for a wider audience of content creators
Philadelphia Robotics Coalition Wins Create Action Grant
Learn more about the organization and how they’re addressing disparities in STEM education by providing after-school robotics programming.
Sony Electronics Launches New Xperia® 1 V Smartphone
A newly developed image sensor and Alpha™ series technology enables you to create impressive portraits with accurate color, day and night.
Check Out The Enhanced Alpha Universe Forums!
Join the Alpha Universe Forums and see the exciting new improvements to empower collaboration within our growing community.