New products alert! Today Sony announced the addition of three new products to their impressive lineup of gear. Keep reading to learn more about each – the Sony Alpha 6700 camera, the Sony 70-200mm f/4 G II lens and the Sony ECM-M1 microphone.

Sony has added to its lineup of gear with the announcement of the new Sony Alpha 6700 camera, the Sony 70-200mm f/4 G II lens and the Sony ECM-M1 microphone.

Sony Alpha 6700

The new Sony Alpha 6700 is packed with the latest technology found in Sony's newest cameras, including a Bionz XR processing engine and a dedicated AI chip that brings the next generation of auto-focusing to the APS-C world. It also has 5-axis In-Body Optical Stabilization, an Auto Exposure System and Focus Bracketing. On the video side, you can shoot 4K in 10-bit 4:2:2 color sampling and up to 120 frames per second. A flip-out touchscreen makes it even easier for the hybrid creator to use for photo and video.

Learn more about the new Sony Alpha 6700 HERE.

Sony 70-200mm f/4 G II

The new Sony 70-200mm f/4 G II is an exciting upgrade to its predecessor. The lens is smaller, lighter and offers macro capabilities over the entire zoom range with a minimum focusing distance of 3.5 inches on the wide end of the lens, to 7.5 inches on the telephoto lens and a 0.5X magnification. It also has four XD Linear Motors, providing ultra quiet and accurate high speed autofocus. 

Learn more about the new Sony 70-200mm f/4 G II HERE.

Sony ECM-M1

The Sony ECM-M1 is the world’s first eight-dial selectable audio recording microphone featuring eight different pickup patterns: The eight pickup patterns include Super-Directional, Omni-Directional, Super-Directional Rear, Super-Directional Front & Rear, Super-Directional (Front + Rear) Separate, Stereo, Ultra-Directional. The microphone also has four different channels that allow you to pick up audio in a variety of different directions at the same time.

Learn more about the new Sony ECM-M1 Microphone HERE.