Alpha Cameras
Explore interchangeable-lens cameras that reveal beautiful moments in brilliant new ways.
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Meet the Future of Imaging
Enjoy the quality and performance of a DSLR minus the bulk with E-mount cameras. Move quickly and easily from one shot to the next with lightweight mirrorless models. Shoot like a pro with more features and a wide selection of lenses for A-mount cameras. Take creativity to new dimensions with the latest advances in sensors, image stabilization, AF and 4K imaging.